LeadBaron.com

Hometown Quotes, provides quality web-based leads for life insurance, health insurance, medical supplement sales, car insurance, renters insurance and mortgage brokers.

The Good: Easy to use website. Fresh leads. Decent price point. $100 in free leads by using this link!

The Bad: As with many internet lead providers, some of their leads are coming from 3rd party websites and aren’t “the perfect lead”. They do have a decent credit program for any bad leads. They seem to have worked out the kinks as far as getting rid of these dummy leads for the most part.

Opinion: It’s worth trying them out using the $100 in free lead credit. It can’t hurt!

Website: http://www.hometownquotes.com

Agent Insider, also using insweb.com, is a lead provider for life insurance agents, health insurance agents, medical supplement sales and mortgage brokers.

The Good: Easy to use website at agentinsider.com. Pricing was $12 for preferred leads and $3.00 for leads that contained health issues. They were running a special which was half price leads though November, 30.

The Bad: As with many internet lead providers, it seems that many of their leads are coming from 3rd party affiliates and are completely bogus. Three of the folks I spoke with did not submit their information for a quote and personal information such as birth date and email addresses didn’t match. Agent Insider needs to do a better job of filtering out these bogus leads.

Opinion: Their pricing is great, however, if the lead is bogus, what’s the point…

Website: http://www.agentinsider.com

National Agents Alliance, better known as NAA, is an independent marketing organization (IMO) that represents several life insurance companies including Foresters and Mutual of Omaha. The product that they want their independent agent reps to focus on selling is a non-medical, term life insurance product marketed as Mortgage Protection Insurance. They also have access to fully underwritten insurance products and annuities.

The Good: It’s hard to find anything good about this independent marketing organization. Their cult like program takes advantage of people new to selling life insurance promising high income amounts and a dream lifestyle. Life insurance sold as mortgage protection has an incredibly high churn rate, this means that many clients often cancel within the first year and most of the commission that was advanced to you at 100% will need to be paid back to the insurance company.

The Bad: As a new agent, you’ll start out with a 55% contract. They not only want you to focus on selling the product but they want you to build an “agency” by providing a list of friends and family that they can attempt to bring into the “agency”. Once you recruit folks, your contract rate will go up, I believe all the way up to a whopping 80% or so. You can start out at other IMO’s with contract rates of 80-100% or higher and get better leads. There are many sites on the web that claim these guys are a scam. No, NAA is not a scam but they are not up front about a lot of things about the industry. Someone new to the field may feel scammed after the first month or so involved with these guys. Expect to be sold by folks in NAA marketing  things like tickets to conventions, training programs and more. After being in insurance for a good while now, I find these guys quite amusing. I do however feel bad for the newbies that get sucked into their pipe dream program.

Leads: They generate their leads mainly through direct mailers. $35 a pop. It’s been said that they resell their “fresh” leads. When I started,  you will be promised free leads which sound like a great deal. Once on board, you will be handed a stack of leads, some of which were almost a year old an un-sell-able.

Opinion: Steer clear of this life insurance IMO!

Website: http://www.naaleads.com/

Equita, Also known as EMG, Equita Mortgage Group, Equita Mortgage Protection, Equita Financial and Equita Final Expense. Equita has two divisions, mortgage protection and final expense.

The Good: They create their leads through direct mailers that were returned by folks wanting to be contacted by an agent. Contract rates typically start at 80-90% and include insurance carriers such as Foresters, Royal Neighbors of America and Americo. These guys are easy to work with and have a easy to navigate website for printing out your leads. If you plan on working with these guys we would recommend selling final expense products, especially if you are new to selling life insurance due to it’s simplicity.

The Bad: The product that the mortgage protection side will focus on is mortgage protection life insurance, this is a high churn product. Be prepared to have many policies cancel on you and since you are paid advance commissions, those funds would need to be paid back to the insurance companies upon any policy cancellations. You can get higher commission rates at other Agencies or Independent Marketing Organizations (IMO).

Leads: They generate their leads mainly through direct mailers. $35 a pop for fresh mortgage protection leads. Cheaper prices on aged leads.

Opinion: Mortgage protection in general is a churn and burn industry due to the high cancellation rate by policyholders, we would recommend working on their final expense side of the business if you can negotiate a decent contract.

http://www.equitamortgageprotectionleads.com/

http://www.efesonline.com/